A study recently published in Frontiers in Psychology, purports that music makes beer taste better…

The research took 200 beer drinkers, split into groups, with some receiving an unlabeled beer in silence, some a labeled beer in silence, and others received a labeled beer served to music. It was found that individuals had greater enjoyment of their beverage while listening to music, especially so if the drinker was already familiar with the song being played.

 

Source: Study Shows Music Makes Beer Taste Better | Your EDM